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A soy-based beef-like product that delivers satisfaction just like the real stuff. High in protein, gluten-free, Non-GMO and cholesterol-free. Our Beef Plant Meat™ will fill your biggest beef cravings!


A soy-based chicken-like product that looks, cooks and satisfies like real chicken. High in protein, gluten-free, Non-GMO and always cholesterol-free. Our Chicken Plant Meat™ will have you coming back for more!

Check out our B4Burger!


A soy-based pork-like product that performs just like the real thing. High in protein, gluten-free, Non-GMO and cholesterol-free. Our Pork Plant Meat™ will have you cooking up all your favorite recipes without missing a beat!

Plant-based Meat Alternatives

Before the Butcher  is all about making the best plant-based meat substitute we can at a price that everyone can afford. Our Plant Meat ™ was developed not just for vegans and vegetarians but for meat eaters, as well. All of our plant-based proteins are gluten-free, Non-GMO and 100% cholesterol-free. BtB Plant Meat ™ has the familiar bite, chew and taste of animal meat. So good, in fact, that you might not even realize you are eating a meat-less meal. Enjoy!

plant based beef tips in bowl

All of our products are made with concern for the environment, human health and animal welfare


The Healthy You

Health is important to us. That is why all of our products are gluten-free, non-GMO and cholesterol-free. We put in all the good stuff so you feel better after you eat.



Our products use less water, less land and less time to make or produce than similar animal-based food products. With less wear and tear on the environment for a better future.


Animal Welfare

We love animals! All of our products are animal-free with concern for the welfare of all our furry, scaly and slippery friends who share this amazing earth with us.



We are dedicated to working with our younger generations in K-12, colleges & universities. Providing information to help them better understand how a plant-based lifestyle is healthier for their bodies, the planet and the animals, of course.

Featured Food Recipes

SoCal Chicken-Free Salad

You can eat this Plant Meat™ salad right out of the bowl, but it’s even better on a toasted ciabatta roll. Add some veggies for an amazing meat-less sandwich!

BBQ Beef-Free Hoagie

BBQ and Beef go together like beans and rice. No rice or beans here, but this is one darn good BBQ Beef-Free sandwich. You won’t be asking “Where’s the Beef” after you eat this!

BtB Chorizo Tofu Scramble

You don’t have to scramble to make this meat-less breakfast meal. But you better be ready to spice up your life because this soy-based Chorizo packs some heat. You will start your day on fire!

Saucy Beef-Free Tips Over Noodles

Now we’re talkin’ comfort food. Mushrooms, onions, beefy beef-free tips in a savory sauce layered over al dente Pappardelle noodles(those are the wide flat noodles). You’re makin’ me hungry!

Chicken-Free Fajitas

Free Fajitas! Actually, chicken-free…but you wouldn’t know it when you try them. So go ahead; be free with these chicken-free fajitas.

Pineapple Pulled Pork-Free Sliders

A little sweet and a little savory on a little bun. Your tastebuds are going to be screaming for joy and more after you take your first bite of this plant-based slider.

LatAsian Chicken-Free & Brown Rice

LatAsian? Yes, that’s right. It’s a Latin and Asian dish. What could be more culturally diverse AND meat-free? A little spicy and a little ricey. Enjoy!

Chili Non Carne

If you like a good Beefy Chili, you’re going to love this beef-free version. In fact, you might not even realize it IS all plant-based. Good for you!

Italian Sausage-Free Pizza

Who doesn’t love a good Italiano Pizza? Wait until you try this meat-free version of an Italian Sausage Pizza. You might find yourself saying, “Thatsa spicy meataball!” even though there are no meatballs on this pizza.

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