Did you know that approximately 33% of the U.S. population, or 100 million people, say they’re eating more vegan foods despite not being vegan themselves? The trend isn’t just affecting America: nations across the globe are beginning to incorporate vegan options in a multitude of ways. Britain’s PizzaExpress is the latest to jump on the bandwagon, and it’s having a far-reaching impact.
Based in the U.K., PizzaExpress is a restaurant group with over 470 restaurants across the United Kingdom and 100 overseas in Europe, Hong Kong, China, India, and the Middle East. In an attempt to offer more inclusive and healthy options on their menu, they have added vegan cheese, vegan beef, and vegan pork as new toppings. Interestingly enough, the first location to provide these options is in Singapore.
The island nation, like many of its neighboring Asian countries, is looking to cut down on meat consumption in a bid to address public health, global food insecurity, and climate change issues. The menu — which includes an oven-baked beef penne, a pork aglio olio, a curried beef pizza, and a vegan pork, mushroom, and black truffle pizza — was designed by PizzaExpress Head Chef Louie Moong. PizzaExpress added that 10% of its current daily orders are already vegetarian or vegan in nature, and stated that new veg-forward dishes included “compelling flavors that even the most fervent meat-lovers would enjoy.”
Although the introduction of veganism is a country like Singapore sounds foreign to Americans, the island nation is actually Asia’s second-most vegan-friendly city. From plant meat beef burgers to dairy-free ice-cream, the Republic is a food paradise for vegans and meat lovers alike. America boasts its own vegan cities, with Austin, Texas, and Portland, Oregon, topping the charts.
The general consensus of these rankings reveals one thing: people want more vegan options! In order to keep up with the times (and with demand), restaurants the world over are slowly but surely committing to offering plant-based meat alternatives for those discerning customers. Since PizzaExpress falls in between the “fast food” and “casual dining” categories, its shift to vegan options bodes well; it’s only a matter a time before everyone adds vegan dishes to their menus.