New Vegan ‘Ground Beef’ Burger That Cooks Like the Real Thing to Debut This Month!

There’s no denying it, plant-based meat alternatives are taking over, so much so that the meat industry sees them as a threat and has made attempts to stop plant-based products from using terms like “meat.” But changing terminology does not affect the momentum of the plant-based movement, considering demand for plant-based products is up by 140 percent, and nearly half of Americans surveyed say they support a ban on slaughterhouses and prefer animal-free meat. Plant-based burgers that “bleed,” like the remarkably successful Impossible Burger and Beyond Burger, as well as Don Lee Farms’ plant-based burger that is available in Costco, have proven to be wildly popular with consumers. And now there is another ground meat, burger alternative, made by California-based Before the Butcher, that will be making its debut this month!

Before the Butcher will reveal its latest product, the B4Burger, at the National Restaurant Association. Danny O’Malley, Executive Plant Spinner at Before the Butcher, stated, “The B4Burger will shatter your perception of plant-based burgers … This product is on another level when it comes to texture, taste, and value. Foodservice operators across the country will now be able to afford the product they really want and need on their menus.”

Before the Butcher’s products have a soy base and are vegan, non-GMO, and gluten-free. Although not certified organic, many of their ingredients are organic. The brand is also a member of the Plant-Based Foods Association and all products are made in California.

 

See full article As featured on onegreenplanet.org

‘Next Level’ New Vegan Burger ‘Leading The Plant-Based Burger Wars’

A new vegan burger is hitting the market – this time launched by California company Before the Butcher – and its makers claim it is ‘leading the plant-based burger wars‘.

The B4Burger, which will be officially unveiled the National Restaurant Association Show (May 20-22), is described as ‘looking, cooking and eating’ like ground beef, despite being plant-based, gluten-free and Non-GMO.

According to its makers, the patty, which is made mainly from soy: “Leads the category in the three areas most desired by the consumer: taste, texture and value.”

The B4Burger

‘Another level’

Danny O’Malley, Executive Plant Spinner at Before the Butcher, said: “The B4Burger will shatter your perception of plant-based burgers.

“This product is on another level when it comes to texture, taste and value. Foodservice operators across the country will now be able to afford the product they really want and need on their menus.”

The product is currently only available in food service – though the company is seeking retail opportunities.

Plant-based burger wars

Before the Butcher believes its products is ‘leading the plant-based burger wars’. The sector has seen huge growth in recent months, with companies making huge inroads into the mainstream domain.

Ethan Brown is the Founder and CEO of Beyond Meat, a high tech startup  building meat from plants. He told PBN in a recent interview that the company’s flagship product – its Beyond Burger – is outselling beef in some mainstream stores.

Another plant-based patty making waves is the Impossible Burger. Served at budget burger chain White Castle, it was recently labelled ‘one of America’s best fast-food burgers‘ by prestigious food outlet Eater.

Featured on plantbasednews.org

New startup Before the Butcher aims to make its B4Burger more affordable than similar patties on the market.

California-based plant-based protein startup Before the Butcher will debut the B4Burger at the National Restaurant Association Show on May 20. “The B4Burger will shatter your perception of plant-based burgers,” Danny O’Malley, Executive Plant Spinner at Before the Butcher, said. “This product is on another level when it comes to texture, taste, and value. Foodservice operators across the country will now be able to afford the product they really want and need on their menus.” The B4Burger is a plant-based burger made to mimic animal-based ground beef in taste and texture. Before the Butcher aims to sell its quality plant-based products—which will include plant-based beef, chicken, and pork products—for affordable prices to benefit human health, animal welfare, and sustainability. The B4Burger will join the growing plant-based meat sector, which includes food company Don Lee Farms, which sold 1 million units of its new vegan Organic Plant-Based Burger in less than 60 days at Costco.

 

Featured on vegnews.com