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JUST Egg announces the largest expansion yet for its award-winning plant-based egg. By the end of the month, JUST Egg will be available at more than 17,000 points of retail distribution in the United States, a 40% increase and a testament to the breakout success of the pioneering product that launched nationwide last year.

Walmart will add the original 12-ounce pourable JUST Egg – perfect for scrambles, omelets, quiches, stir-fries and a variety of baking applications – to more than 1,900 stores coast-to-coast after it became a strong seller at hundreds of regional locations. About 900 Food Lion stores in the Mid-Atlantic and Southeastern U.S. and 170 Giant stores in Delaware, Maryland, Pennsylvania, Virginia and Washington, D.C. are also adding the product to their shelves.




He’s the founder and president of Before the Butcher, a leading provider of plant-based burgers and other meat alternatives. His company was among the first to bring meat look alike and taste alike products to the growing number of consumers concerned about the negative effects of meat production and consumption on animal welfare, climate change and human health. Danny is also an international speaker on plant based proteins. One of the fastest growing categories in the food space. Today, we talk about the effects of factory farming on the environment, meat alternatives, the ever-growing plant-based market, and more so let’s get started.




On today’s episode of The Good Fork I’m chatting with plant-based protein expert Danny O’Malley. He’s the founder and president of Before the Butcher, a leading provider of plant-based burgers and other meat alternatives. Maybe you’ve tried his meats on the new vegan menu at Evel Pie in Las Vegas.

His company was among the first to bring meat look-alike and taste-alike products to the growing number of consumers concerned about the negative effects of meat production and consumption on animal welfare, climate change and human health. He is also an international speaker on plant-based proteins, one of the fastest-growing categories in the food space.

We’re talking about what it’s like to run a plant-based meat business, how the recipes come together, and the quick success of Before the Butcher and its arrival to grocery stores and restaurants across the country. You can find their product at Evel Pie on their new vegan pizza menu.

For more on Before the Butcher and where to find the product nears you, check out their website.




These 8 Plant-Based Burgers Are Perfect for Your Weekend Cookout

You'll flip once you try some of the many mock-meat burgers grocery stores now offer. Plant-based meat has come a long way from the hockey puck-like patties of the 1990s.
"The meat substitutes of the past were really geared toward vegetarians or vegans who were looking for a way to incorporate non-animal protein sources into their diets," explains Lauren Harris-Pincus, RDN and author of The Protein-Packed Breakfast Club.

 


 

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PAlive! Danny O’Malley July 9, 2020

Danny O’Malley, President and Founder of Before the Butcher. Before the Butcher specializes in plant-based products.

www.btbfoods.com


 

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Food Business News - On the PLANT-PROTEIN horizon

 


 

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Add a healthy meal to your home menu

San Antonio – We have been cooking at home more than ever lately. Have you gotten tired of the same meals that you know how to cook? Add this healthy recipe to your home menu! Danny O’Malley, from Before the Butcher, shares a plant-based meal idea to cut down on the meat.

RECIPE:


 

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Before the Butcher offers a plant-based breakfast patty that is perfect for both the weekday vegetarians and for those who are interested in transitioning to a fully plant-based diet.

Before the Butcher is a plant-based meat alternative producer that's located in California, where it produces vegan, gluten-free, and GMO-free food products. The primary ingredient in all of Before the Butcher's products is soy but this is not your traditional soy-based breakfast sausage. Its products also include canola oil, which is loaded with Omega-3 fatty acids.

Before the Butcher's 100% plant-based breakfast patties have the appearance and the complex flavors that are reminiscent of traditional breakfast sausages, and even smell and sizzle similarly when they're cooked.


 

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PAlive! Danny O’Malley July 9, 2020

Danny O’Malley, President and Founder of Before the Butcher. Before the Butcher specializes in plant-based products.

www.btbfoods.com


 

View Video Interview




Add a healthy meal to your home menu

San Antonio – We have been cooking at home more than ever lately. Have you gotten tired of the same meals that you know how to cook? Add this healthy recipe to your home menu! Danny O’Malley, from Before the Butcher, shares a plant-based meal idea to cut down on the meat.

RECIPE:


 

Watch Video Segment

Read Recipe Article With Ingredients:




Cooking under quarantine: Veggie Beef-Free Stir Fry

• 1 pkg UNCUT™ Burger (2 burgers)
• 1 tbsp. Veggie oil
• 1 small onion – chopped
• ½ cup carrots – sliced
• 1 cup broccoli – separated
• 1 cup snap peas
• 6 mini sweet bell peppers – chopped
• 2 garlic cloves – diced finely
• ½ tbsp. reduced sodium soy sauce
• 1 tbsp. toasted sesame seeds
• Salt and Pepper to taste


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ABC 7 CHICAGO – Uncut – Featured Video Interview with Presi-plant Before The Butcher’s Own Danny O’Malley

 

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Good Morning Texas, ABC Dallas 5  – Uncut – Featured Video Interview with Presi-plant Before The Butcher’s Own Danny O’Malley and  Traditional Naturopath Sharon Krahn.

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@tbwabackslash

Join us as we sit down with the president of @b4thebutcher , Danny O’Malley to discuss how meat analogs are making flexitarianism more palatable.

#vegan #flexitarian #meatalternative #sustainabilitygangsbackslash

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Fox San Francisco – Before The Butcher Presents Uncut – Fox 2

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ABC 7 - Circle of Health Report - Video

09/02/2019

We are seeing a boom and desire of consumer products.

Benefits of trading your burger for plant-based "meats"

08/23/2019

Benefits of trading your burger for plant-based “meats” featured youtube video

Steve Harvey - Delicious Vegan Recipe’s From Chef Makini Howell

05/20/2019

Featured on the Steve Harvey Show – Before The Butcher On Steve Harvey Show – btbfoods.com Eat UNCUT™

Danny was featured in a live segment on 6/5/19

06/06/2019

The Watch List 6-05-19, Before the Butcher Featured Live. on TD Ameritrade Network.

Meatless movement is not a fad: Before the Butcher Presiplant

06/06/2019

Before the Butcher Presiplant & Founder Danny O’Malley on the company’s new Uncut brand of meatless products.

FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street.

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How I Learned to Embrace the Meatless Meat Revolution

08/31/2019

Labor Day is for meat. That’s just the rules. As the summer draws to a close, there’s a good chance you’ll encounter a cookout or two over the long weekend. Maybe you’ll have your own.

Beyond Meat’s Test at KFC Shows There’s a Market for Alternative Chicken

08/28/2019

Holy alternative cow.

Beyond Meat (ticker: BYND) continues to blitz the food-service industry. A test of plant-based fried chicken at a KFC in Atlanta sold out in just five hours.

ANOTHER MEAT COMPANY JUST BOUGHT A VEGAN BUSINESS

08/10/2019

The owners of Jensen Meat Company, Jeff and Greg Hamann, have acquired plant-based startup Before the Butcher.

Founded in 2017, U.S.-based Before the Butcher specializes in vegan meat for the foodservice sector. It has also created a range of plant-based meats for retail distribution, called UNCUT.

Summer grilling with plant-based Before the Butcher meats

07/31/2019

Before the Burger, a plant-based meats company, is introducing its UNCUT line of plant-based meats into California retail extending far beyond burger patties. Options include chicken, breakfast sausage, turkey, beef and more!

Vegetarians & Vegans Weigh In On The Best Meatless Burger Options ( Slideshow )

07/03/2019

5 more companies tackle plant-based meat alternatives

06/18/2019

The meat alternatives market is on fire.

Restaurant sales of meat-alternative products jumped 268% from 2018 to 2019, according to data from group purchasing organization, the Dining Alliance.

Before the Butcher Presiplant: 'We are one of the next big players out there'

06/10/2019

NEW YORK — Danny O’Malley’s company Before the Butcher is just a year and a half old, but it’s already making some significant waves in the plant-based meat space.

A Tasting Tour of Plant Based World

06/09/2019

The product made by Huntington Beach, Calif.-based Before the Butcher is a prime example of this. 

Future Food: Impossible? Beyond? Our Guide to Meatless Meat in Fast Food

06/06/2019

Quick service restaurants (QSRs) can read the tea leaves: consumers want more tasty, meatless options. The month after it put the Impossible Whopper on St. Louis store menus, Burger King reported an 18 percent increase in foot traffic. Del Taco’s introduction of the Beyond Meat tacos was one of the chain’s most successful product launches ever.

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MEAT COMPANY ACQUIRES VEGAN BRAND BEFORE THE BUTCHER

06/06/2019

Jensen Meat Company will give the Before the Butcher access to a $25 million credit line and 90,000 square-foot production facility to substantially grow the two-year-old plant-based meat startup.

The only event bringing the plant-based movement to a mainstream audience.

06/07/2019

We are activating a more rapid shift to plant-based living by bringing professionals and the community together. You’ll have the opportunity to learn more about the plant-based movement – as well as plant-based products and services in this fast-growing sector.

Jensen Meat snags stake in plant-based meat business

06/06/2019

rivate investors and owners of San Diego-based Jensen Meat Co., brothers Gregg and Jeff Hamann, have acquired controlling interest in Before the Butcher, a plant-based meat company. 

Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company

06/05/2019

The company says the acquisition will allow the two-year-old startup to be able to compete in an increasingly competitive market.

As people eat more plant-based meats, with the global market expected to grow to more than $21 billion by 2025, competition is heating up. 

Before the Butcher Acquired by Meat Producer Investors

06/05/2019

Before the Butcher yesterday announces that private investors, whose portfolio includes shares in well-known ground meat producer, have acquired a controlling interest in the California company. Founder and Presiplant & Founder Danny O’ Malley says of the deal, “It effectively turns us from a startup to a major player in the space.”

Plant-Based Meat Startup Before the Butcher Acquired by Big Beef

06/05/2019

Plant-based meat startup Before the Butcher announced yesterday that it has been acquired by private investors Jeff and Gregg Hamann, who also own the ground beef-centric Jensen Meat Company. Terms of the deal were not disclosed. However, Entrepreneur reports that the California-based company will gain access to a $25 million line of credit, a 90,000 square foot production space, and warehousing facilities.

VEGAN MEAT BRAND ‘BEFORE THE BUTCHER’ TO MAKE ITS DEBUT IN THE US RETAIL

06/05/2019

Plant-based meat company ‘Before the Butcher’ plans for a breakthrough launch in the US retail, harnessing three of the nation’s largest retail outlets. Perhaps offering another product for vegans to choose from. Learn more about the vegan meat brand’s latest announcement here.

Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company

06/05/2019

The company says the acquisition will allow the two-year-old startup to be able to compete in an increasingly competitive mark

Plant-based start-up Before the Butcher gears up for retail launch in the meat case with Uncut brand

05/30/2019

California based start-up Before the Butcher – which launched its plant-based burgers, grounds and chunks in the foodservice sector last year – is looking to make a big splash in retail in 2019 as it gears up to launch in three of the nation’s biggest grocery retailers later this summer.

Bristol Farms first to have unpackaged UNCUT plant-based meats behind glass

Retailer Bristol Farms is set to become the first grocer in the country selling unpackaged UNCUT plant-based meats and entrees by Before the Butcher behind the glass in its butcher section.
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Bristol Farms to Add Before the Butcher Plant-Based Meat

Bristol Farms’ location in Yorba Linda, Calif., will feature UNCUT  plant-based meats and entrees at the butcher counter, reports Progressive Grocer

Before the Butcher’s UNCUT Plant-Based Meat In Butcher Shop

When Bristol Farms opens its new store in Yorba Linda, California, this month, it will become the first grocery store in the country selling UNCUT plant-based meats and entrees in the butcher section
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Vegan Butcher Counter Opens Inside California Grocery Store

Bristol Farms will soon offer UNCUT branded vegan meatloaf, chorizo-stuffed potatoes, and Mediterranean meatless patties behind a glass case in its meat section.

Before the Butcher’s© plant-based meats land in the butcher case at Bristol Farms

UNCUT plant-based meats by Before the Butcher© land in the butcher case at Bristol Farms. Refrigerated plant-based meat sales grew 49% last year, with some attributing the increase in consumer interest to its placement adjacent to conventional meat in stores.

UNCUT plant-based meats now in the butcher case

Plant-based-meat alternatives have become almost mainstream on U.S. restaurant menus, and are increasingly available in grocers’ refrigerated and frozen cases in packaged form.

Vegan Butcher Counter Coming to Californian Grocer

Bristol Farms, an up-market grocery store chain in Yorba Linda, California, will feature UNCUT plant-based meats and entrees by Before the Butcher in its butcher counter. This introduction reflects how mainstream veganism is becoming, the days of ‘hard to find’ niche vegan options are becoming a thing of the past.

UNCUT plant-based meats just made the podium.

Supermarket chain Bristol Farms is now selling products from plant-based meat purveyor Before the Butcher… well, in the butcher case. 

Meanwhile, Giant Food has unveiled an updated shelving paradigm in its newest store—one that carves out a space for plant-based meat in the conventional meat section Before the Butcher… well, in the butcher case.

Before the Butcher’s UNCUT Burger Leads Plant-Based Burger Wars

SUNSET BEACH, Calif.–(BUSINESS WIRE)–Before the Butcher, the start-up whose innovative plant-based proteins have elevated expectations of meat-like texture, announced today that they would officially unveil their latest product, the UNCUT Burger, at the National Restaurant Association Show.