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Food Technology Magazine - Plant Based Meat - March 2020
BY MARY ELLEN KUHN
The mainstreaming of plant-based eating is well underway, and product developers are serving up a broad array of meat products formulated with alternative protein sources.
Alternative protein products are poised to take a bite out of the conventional meat market as mainstream consumers get comfortable with new and improved options that deliver on texture and taste.
Before The Butcher: Going Beyond the Plant-Based Burger description
Before the Butcher offers the market's broadest choice of meat alternatives for the growing number of consumers who are reducing their consumption of meat products. The company's UNCUT brand of plant meat is sold through both retail and food service channels.
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Ally Johnson and Jesse Blackburn from Channel Q Radio hosted Danny O'Malley for Before The Butcher for a live segment.
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Food companies have most of what they need for plant-based proteins to take off: customer interest, investor cash, and a growing presence at retailers and restaurants.
San Diego-based Before the Butcher sells plant-based meats ranging from ground beef to turkey burgers in stores operated by The Kroger Co. and Albertsons Cos. Inc. The products are primarily soy-based, but the company is planning to add protein from another plant, such as quinoa or mung bean, in a revised version of its beef burger, CEO Danny O'Malley said in an interview.
The plant-based industry has spread like wildfire, skyrocketing with big names and budgets leading the charge. In this space, Before the Butcher has grown just as quickly from a small operation to a national resource from which retail and foodservice can get variety.
More than 300 U.S. supermarkets are about to start stocking plant-based meat from Before the Butcher, under the company's label Uncut.
The California-based brand says its meat-free burgers and sausages, marketed under the Uncut label, are headed to Albertsons, Vons, and Pavilions supermarkets.
Danny O’Malley is the president and founder of Before the Butcher, home of Uncut plant protein. He has been in the food industry for 30 years, working for Sysco Food Service and then Beyond Meat, before starting his own plant-based protein company two and a half years ago.
Before the Butcher is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores shortly after the new year. The expansion follows the October retail debut of the UNCUT lineup in Ralphs Grocery, Lucky’s Market and Whole Foods Market in Long Beach.
Before the Butcher announces it is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores in early 2020.
Andy Coyne looks at significant transactions and emerging themes in merger, acquisition and investment activity in the global food sector during 2019.
Join us as we sit down with the president of @b4thebutcher , Danny O’Malley to discuss how meat analogs are making flexitarianism more palatable.
#vegan #flexitarian #meatalternative #sustainabilitygangsbackslash
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Featured on the Steve Harvey Show – Before The Butcher On Steve Harvey Show – btbfoods.com Eat UNCUT™
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The Watch List 6-05-19, Before the Butcher Featured Live. on TD Ameritrade Network.
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FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street.
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The only event bringing the plant-based movement to a mainstream audience.
We are activating a more rapid shift to plant-based living by bringing professionals and the community together. You’ll have the opportunity to learn more about the plant-based movement – as well as plant-based products and services in this fast-growing sector.
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rivate investors and owners of San Diego-based Jensen Meat Co., brothers Gregg and Jeff Hamann, have acquired controlling interest in Before the Butcher, a plant-based meat company.
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Before the Butcher yesterday announces that private investors, whose portfolio includes shares in well-known ground meat producer, have acquired a controlling interest in the California company. Founder and Presiplant & Founder Danny O’ Malley says of the deal, “It effectively turns us from a startup to a major player in the space.”
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