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Before the Butcher gets virtual with online product demos

After some of the biggest trade shows were canceled, founder and CEO Danny O'Malley took to videoconferencing to start showing what his company's products can do

 


 

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Creative approaches to virtual communication are bridging the (physical) gap.
Adrienne Smith | Apr 20, 2020

It’s safe to say that these are not ordinary times and therefore logical to assume that typical strategies for new product launches may or, more likely, may not apply anymore.

For brands that had planned for new product launches either prior to or in the midst of the COVID-19 global pandemic, these have been particularly uncertain times. There are no playbooks for launching in a world where personal contact is taboo, stores are focusing more on certain product categories over others and tried-and-true strategies are off the table—including exhibiting at trade shows, sending out samples or doing in-store demos.

However, many brands with new products to launch have decided that the show must go on. This has led to an explosion of innovation and new approaches with regard to leveraging virtual platforms to their advantage. Here are a few of the creative ways that brands are working to get their products noticed by buyers and retailers.


 

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Cooking under quarantine: Veggie Beef-Free Stir Fry

• 1 pkg UNCUT™ Burger (2 burgers)
• 1 tbsp. Veggie oil
• 1 small onion – chopped
• ½ cup carrots – sliced
• 1 cup broccoli – separated
• 1 cup snap peas
• 6 mini sweet bell peppers – chopped
• 2 garlic cloves – diced finely
• ½ tbsp. reduced sodium soy sauce
• 1 tbsp. toasted sesame seeds
• Salt and Pepper to taste


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Food Technology Magazine - Plant Based Meat - March 2020

BY MARY ELLEN KUHN
The mainstreaming of plant-based eating is well underway, and product developers are serving up a broad array of meat products formulated with alternative protein sources.

Alternative protein products are poised to take a bite out of the conventional meat market as mainstream consumers get comfortable with new and improved options that deliver on texture and taste.


 

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Before The Butcher: Going Beyond the Plant-Based Burger description

Before the Butcher offers the market's broadest choice of meat alternatives for the growing number of consumers who are reducing their consumption of meat products. The company's UNCUT brand of plant meat is sold through both retail and food service channels.


Eat for the Planet Main Episode

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Ally Johnson and Jesse Blackburn from Channel Q Radio hosted Danny O'Malley for Before The Butcher for a live segment.

KQPS is a commercial FM radio station that is licensed to Palm Desert, California, United States and serves the Palm Springs-Coachella Valley radio market. The station broadcasts a national hybrid Talk and EDM format targeted to the LGBTQ community. Hosts include Jai Rodriguez, John Duran and Shira Lazar.


 

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Food companies have most of what they need for plant-based proteins to take off: customer interest, investor cash, and a growing presence at retailers and restaurants.

San Diego-based Before the Butcher sells plant-based meats ranging from ground beef to turkey burgers in stores operated by The Kroger Co. and Albertsons Cos. Inc. The products are primarily soy-based, but the company is planning to add protein from another plant, such as quinoa or mung bean, in a revised version of its beef burger, CEO Danny O'Malley said in an interview.


 

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The plant-based industry has spread like wildfire, skyrocketing with big names and budgets leading the charge. In this space, Before the Butcher has grown just as quickly from a small operation to a national resource from which retail and foodservice can get variety.


 

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More than 300 U.S. supermarkets are about to start stocking plant-based meat from Before the Butcher, under the company's label Uncut.

The California-based brand says its meat-free burgers and sausages, marketed under the Uncut label, are headed to Albertsons, Vons, and Pavilions supermarkets.


 

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Danny O’Malley is the president and founder of Before the Butcher, home of Uncut plant protein. He has been in the food industry for 30 years, working for Sysco Food Service and then Beyond Meat, before starting his own plant-based protein company two and a half years ago.


 

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Videos

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ABC 7 - Circle of Health Report - Video

09/02/2019

We are seeing a boom and desire of consumer products.

Benefits of trading your burger for plant-based "meats"

08/23/2019

Benefits of trading your burger for plant-based “meats” featured youtube video

Steve Harvey - Delicious Vegan Recipe’s From Chef Makini Howell

05/20/2019

Featured on the Steve Harvey Show – Before The Butcher On Steve Harvey Show – btbfoods.com Eat UNCUT™

Danny was featured in a live segment on 6/5/19

06/06/2019

The Watch List 6-05-19, Before the Butcher Featured Live. on TD Ameritrade Network.

Meatless movement is not a fad: Before the Butcher Presiplant

06/06/2019

Before the Butcher Presiplant & Founder Danny O’Malley on the company’s new Uncut brand of meatless products.

FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street.

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How I Learned to Embrace the Meatless Meat Revolution

08/31/2019

Labor Day is for meat. That’s just the rules. As the summer draws to a close, there’s a good chance you’ll encounter a cookout or two over the long weekend. Maybe you’ll have your own.

Beyond Meat’s Test at KFC Shows There’s a Market for Alternative Chicken

08/28/2019

Holy alternative cow.

Beyond Meat (ticker: BYND) continues to blitz the food-service industry. A test of plant-based fried chicken at a KFC in Atlanta sold out in just five hours.

ANOTHER MEAT COMPANY JUST BOUGHT A VEGAN BUSINESS

08/10/2019

The owners of Jensen Meat Company, Jeff and Greg Hamann, have acquired plant-based startup Before the Butcher.

Founded in 2017, U.S.-based Before the Butcher specializes in vegan meat for the foodservice sector. It has also created a range of plant-based meats for retail distribution, called UNCUT.

Summer grilling with plant-based Before the Butcher meats

07/31/2019

Before the Burger, a plant-based meats company, is introducing its UNCUT line of plant-based meats into California retail extending far beyond burger patties. Options include chicken, breakfast sausage, turkey, beef and more!

Vegetarians & Vegans Weigh In On The Best Meatless Burger Options ( Slideshow )

07/03/2019

5 more companies tackle plant-based meat alternatives

06/18/2019

The meat alternatives market is on fire.

Restaurant sales of meat-alternative products jumped 268% from 2018 to 2019, according to data from group purchasing organization, the Dining Alliance.

Before the Butcher Presiplant: 'We are one of the next big players out there'

06/10/2019

NEW YORK — Danny O’Malley’s company Before the Butcher is just a year and a half old, but it’s already making some significant waves in the plant-based meat space.

A Tasting Tour of Plant Based World

06/09/2019

The product made by Huntington Beach, Calif.-based Before the Butcher is a prime example of this. 

Future Food: Impossible? Beyond? Our Guide to Meatless Meat in Fast Food

06/06/2019

Quick service restaurants (QSRs) can read the tea leaves: consumers want more tasty, meatless options. The month after it put the Impossible Whopper on St. Louis store menus, Burger King reported an 18 percent increase in foot traffic. Del Taco’s introduction of the Beyond Meat tacos was one of the chain’s most successful product launches ever.

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MEAT COMPANY ACQUIRES VEGAN BRAND BEFORE THE BUTCHER

06/06/2019

Jensen Meat Company will give the Before the Butcher access to a $25 million credit line and 90,000 square-foot production facility to substantially grow the two-year-old plant-based meat startup.

The only event bringing the plant-based movement to a mainstream audience.

06/07/2019

We are activating a more rapid shift to plant-based living by bringing professionals and the community together. You’ll have the opportunity to learn more about the plant-based movement – as well as plant-based products and services in this fast-growing sector.

Jensen Meat snags stake in plant-based meat business

06/06/2019

rivate investors and owners of San Diego-based Jensen Meat Co., brothers Gregg and Jeff Hamann, have acquired controlling interest in Before the Butcher, a plant-based meat company. 

Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company

06/05/2019

The company says the acquisition will allow the two-year-old startup to be able to compete in an increasingly competitive market.

As people eat more plant-based meats, with the global market expected to grow to more than $21 billion by 2025, competition is heating up. 

Before the Butcher Acquired by Meat Producer Investors

06/05/2019

Before the Butcher yesterday announces that private investors, whose portfolio includes shares in well-known ground meat producer, have acquired a controlling interest in the California company. Founder and Presiplant & Founder Danny O’ Malley says of the deal, “It effectively turns us from a startup to a major player in the space.”

Plant-Based Meat Startup Before the Butcher Acquired by Big Beef

06/05/2019

Plant-based meat startup Before the Butcher announced yesterday that it has been acquired by private investors Jeff and Gregg Hamann, who also own the ground beef-centric Jensen Meat Company. Terms of the deal were not disclosed. However, Entrepreneur reports that the California-based company will gain access to a $25 million line of credit, a 90,000 square foot production space, and warehousing facilities.

VEGAN MEAT BRAND ‘BEFORE THE BUTCHER’ TO MAKE ITS DEBUT IN THE US RETAIL

06/05/2019

Plant-based meat company ‘Before the Butcher’ plans for a breakthrough launch in the US retail, harnessing three of the nation’s largest retail outlets. Perhaps offering another product for vegans to choose from. Learn more about the vegan meat brand’s latest announcement here.

Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company

06/05/2019

The company says the acquisition will allow the two-year-old startup to be able to compete in an increasingly competitive mark

Plant-based start-up Before the Butcher gears up for retail launch in the meat case with Uncut brand

05/30/2019

California based start-up Before the Butcher – which launched its plant-based burgers, grounds and chunks in the foodservice sector last year – is looking to make a big splash in retail in 2019 as it gears up to launch in three of the nation’s biggest grocery retailers later this summer.

Bristol Farms first to have unpackaged UNCUT plant-based meats behind glass

Retailer Bristol Farms is set to become the first grocer in the country selling unpackaged UNCUT plant-based meats and entrees by Before the Butcher behind the glass in its butcher section.
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Bristol Farms to Add Before the Butcher Plant-Based Meat

Bristol Farms’ location in Yorba Linda, Calif., will feature UNCUT  plant-based meats and entrees at the butcher counter, reports Progressive Grocer

Before the Butcher’s UNCUT Plant-Based Meat In Butcher Shop

When Bristol Farms opens its new store in Yorba Linda, California, this month, it will become the first grocery store in the country selling UNCUT plant-based meats and entrees in the butcher section
vegnews logo

Vegan Butcher Counter Opens Inside California Grocery Store

Bristol Farms will soon offer UNCUT branded vegan meatloaf, chorizo-stuffed potatoes, and Mediterranean meatless patties behind a glass case in its meat section.

Before the Butcher’s© plant-based meats land in the butcher case at Bristol Farms

UNCUT plant-based meats by Before the Butcher© land in the butcher case at Bristol Farms. Refrigerated plant-based meat sales grew 49% last year, with some attributing the increase in consumer interest to its placement adjacent to conventional meat in stores.

UNCUT plant-based meats now in the butcher case

Plant-based-meat alternatives have become almost mainstream on U.S. restaurant menus, and are increasingly available in grocers’ refrigerated and frozen cases in packaged form.

Vegan Butcher Counter Coming to Californian Grocer

Bristol Farms, an up-market grocery store chain in Yorba Linda, California, will feature UNCUT plant-based meats and entrees by Before the Butcher in its butcher counter. This introduction reflects how mainstream veganism is becoming, the days of ‘hard to find’ niche vegan options are becoming a thing of the past.

UNCUT plant-based meats just made the podium.

Supermarket chain Bristol Farms is now selling products from plant-based meat purveyor Before the Butcher… well, in the butcher case. 

Meanwhile, Giant Food has unveiled an updated shelving paradigm in its newest store—one that carves out a space for plant-based meat in the conventional meat section Before the Butcher… well, in the butcher case.

Before the Butcher’s UNCUT Burger Leads Plant-Based Burger Wars

SUNSET BEACH, Calif.–(BUSINESS WIRE)–Before the Butcher, the start-up whose innovative plant-based proteins have elevated expectations of meat-like texture, announced today that they would officially unveil their latest product, the UNCUT Burger, at the National Restaurant Association Show.