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Before the Butcher is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores shortly after the new year. The expansion follows the October retail debut of the UNCUT lineup in Ralphs Grocery, Lucky’s Market and Whole Foods Market in Long Beach.
Before the Butcher announces it is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores in early 2020.
After debuting with its plant-based UNCUT beef burgers and breakfast sausage patty, Before the Butcher, Irvine, Calif., was back this summer with two new poultry items: an UNCUT Savory Chicken Burger and an UNCUT Roasted Turkey Burger.
“The variety of plant-based products we offer separates the UNCUT line from all other meat alternative options,” says Danny O’Malley, founder and self-proclaimed “Presi-plant” of Before the Butcher. “Our new chicken and turkey burger products provide delicious variations to the market, which has seen limited product choices despite explosive consumer demand and growth.”
As with all UNCUT products, O’Malley says the turkey and chicken burgers are 100% plant-based, gluten-free, non-GMO, and made from a proprietary combination of soy, coconut and canola oils, with natural seasonings. Each serving contains 7g to 18g of plant protein, has significantly less sodium than other meatless burgers at just 150g to 200g, and delivers the flavor, texture and experience of traditional animal-based burger products.
Created in 2018, Before the Butcher made its retail debut earlier this year in the fresh meat case at Bristol Farms in Yorba Linda, Calif. Additional retail expansion throughout the California market is scheduled for fall 2019, quickly followed by plans for national expansion. The company also is well established in the foodservice channel, with products distributed in more than 1,500 restaurants and more than 200 schools.
The new UNCUT line of plant-based burgers will be available in late 2019 at select retailers. For more information, visit www.btbfoods.com.
Meatless alternatives have witnessed an uptick in demand of late as more health- and environment-conscious US citizens grow increasingly skeptical of the amount of meat they put on their plate. Needless to say, several companies have begun to address this issue, introducing a range of plant-based meat products.
Danny O’Malley was a salesman at Beyond Meat for three years, and the more time he spent there the more he knew he wanted to delve deeper into the development side of the plant-based food business and have a bigger role in new product innovation.
IRVINE, Calif. – Officials with Before the Butcher, announced on Oct. 23 the launch of its plant-based Uncut line of meat alternative burger and sausage products in the grab-and-go cases of 192 Southern California area Ralph’s Grocery stores, a brand under the Kroger Co.’s banner. The debut at Ralphs stores will be followed by additional distribution to 50 more retail locations by Nov. 1, which will include 40 Lucky’s Markets across 10 states and 10 Central Market stores in Texas. Whole Foods Market in Long Beach will also carry the product line, which includes Before the Butcher’s Uncut Burger, Uncut Savory Chicken Burger, Uncut Roasted Turkey Burger and the Uncut Breakfast Sausage Patty.
Uncut Plant-Based Burgers Debut In 192 Ralphs In SoCal
Before the Butcher‘s Uncut plant-based burger and sausage products are now available in 192 Ralphs Grocery stores in Southern California, marking the entry of the Uncut brand in retail grab-and-go cases. More than 50 additional stores will carry the line by Nov. 1, including Whole Foods Market in Long Beach, 10 Central Market locations in Texas and 40 Lucky’s Markets in 10 states from Colorado to Florida.
Kroger’s Ralphs Grocery stores offering Before the Butcher plant-based products
IRVINE, Calif. – Officials with Before the Butcher, announced on Oct. 23 the launch of its plant-based Uncut line of meat alternative burger and sausage products in the grab-and-go cases of 192 Southern California area Ralph’s Grocery stores, a brand under the Kroger Co.’s banner.
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