Latest In The News
Danny O’Malley is the president and founder of Before the Butcher, home of Uncut plant protein. He has been in the food industry for 30 years, working for Sysco Food Service and then Beyond Meat, before starting his own plant-based protein company two and a half years ago.
Before the Butcher is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores shortly after the new year. The expansion follows the October retail debut of the UNCUT lineup in Ralphs Grocery, Lucky’s Market and Whole Foods Market in Long Beach.
Before the Butcher announces it is tripling retail distribution of its UNCUT plant-based burger and sausage products with rollouts in more than 320 Albertsons, Vons and Pavilions locations this month to be followed by Mariano’s, Pic ‘n Save, Metro Markets and Copps stores in early 2020.
After debuting with its plant-based UNCUT beef burgers and breakfast sausage patty, Before the Butcher, Irvine, Calif., was back this summer with two new poultry items: an UNCUT Savory Chicken Burger and an UNCUT Roasted Turkey Burger.
“The variety of plant-based products we offer separates the UNCUT line from all other meat alternative options,” says Danny O’Malley, founder and self-proclaimed “Presi-plant” of Before the Butcher. “Our new chicken and turkey burger products provide delicious variations to the market, which has seen limited product choices despite explosive consumer demand and growth.”
As with all UNCUT products, O’Malley says the turkey and chicken burgers are 100% plant-based, gluten-free, non-GMO, and made from a proprietary combination of soy, coconut and canola oils, with natural seasonings. Each serving contains 7g to 18g of plant protein, has significantly less sodium than other meatless burgers at just 150g to 200g, and delivers the flavor, texture and experience of traditional animal-based burger products.
Created in 2018, Before the Butcher made its retail debut earlier this year in the fresh meat case at Bristol Farms in Yorba Linda, Calif. Additional retail expansion throughout the California market is scheduled for fall 2019, quickly followed by plans for national expansion. The company also is well established in the foodservice channel, with products distributed in more than 1,500 restaurants and more than 200 schools.
The new UNCUT line of plant-based burgers will be available in late 2019 at select retailers. For more information, visit www.btbfoods.com.
Meatless alternatives have witnessed an uptick in demand of late as more health- and environment-conscious US citizens grow increasingly skeptical of the amount of meat they put on their plate. Needless to say, several companies have begun to address this issue, introducing a range of plant-based meat products.
Danny O’Malley was a salesman at Beyond Meat for three years, and the more time he spent there the more he knew he wanted to delve deeper into the development side of the plant-based food business and have a bigger role in new product innovation.
IRVINE, Calif. – Officials with Before the Butcher, announced on Oct. 23 the launch of its plant-based Uncut line of meat alternative burger and sausage products in the grab-and-go cases of 192 Southern California area Ralph’s Grocery stores, a brand under the Kroger Co.’s banner. The debut at Ralphs stores will be followed by additional distribution to 50 more retail locations by Nov. 1, which will include 40 Lucky’s Markets across 10 states and 10 Central Market stores in Texas. Whole Foods Market in Long Beach will also carry the product line, which includes Before the Butcher’s Uncut Burger, Uncut Savory Chicken Burger, Uncut Roasted Turkey Burger and the Uncut Breakfast Sausage Patty.
Uncut Plant-Based Burgers Debut In 192 Ralphs In SoCal
Before the Butcher‘s Uncut plant-based burger and sausage products are now available in 192 Ralphs Grocery stores in Southern California, marking the entry of the Uncut brand in retail grab-and-go cases. More than 50 additional stores will carry the line by Nov. 1, including Whole Foods Market in Long Beach, 10 Central Market locations in Texas and 40 Lucky’s Markets in 10 states from Colorado to Florida.
ABC 7 - Circle of Health Report - Video
We are seeing a boom and desire of consumer products.
Benefits of trading your burger for plant-based "meats"
Steve Harvey - Delicious Vegan Recipe’s From Chef Makini Howell
Featured on the Steve Harvey Show – Before The Butcher On Steve Harvey Show – btbfoods.com Eat UNCUT™
Danny was featured in a live segment on 6/5/19
The Watch List 6-05-19, Before the Butcher Featured Live. on TD Ameritrade Network.
Meatless movement is not a fad: Before the Butcher Presiplant
Before the Butcher Presiplant & Founder Danny O’Malley on the company’s new Uncut brand of meatless products.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street.
Older - "In The News Articles"
How I Learned to Embrace the Meatless Meat Revolution
Labor Day is for meat. That’s just the rules. As the summer draws to a close, there’s a good chance you’ll encounter a cookout or two over the long weekend. Maybe you’ll have your own.
ANOTHER MEAT COMPANY JUST BOUGHT A VEGAN BUSINESS
The owners of Jensen Meat Company, Jeff and Greg Hamann, have acquired plant-based startup Before the Butcher.
Founded in 2017, U.S.-based Before the Butcher specializes in vegan meat for the foodservice sector. It has also created a range of plant-based meats for retail distribution, called UNCUT.
Summer grilling with plant-based Before the Butcher meats
Before the Burger, a plant-based meats company, is introducing its UNCUT line of plant-based meats into California retail extending far beyond burger patties. Options include chicken, breakfast sausage, turkey, beef and more!
Vegetarians & Vegans Weigh In On The Best Meatless Burger Options ( Slideshow )
5 more companies tackle plant-based meat alternatives
Before the Butcher Presiplant: 'We are one of the next big players out there'
A Tasting Tour of Plant Based World
The product made by Huntington Beach, Calif.-based Before the Butcher is a prime example of this.
Future Food: Impossible? Beyond? Our Guide to Meatless Meat in Fast Food
Quick service restaurants (QSRs) can read the tea leaves: consumers want more tasty, meatless options. The month after it put the Impossible Whopper on St. Louis store menus, Burger King reported an 18 percent increase in foot traffic. Del Taco’s introduction of the Beyond Meat tacos was one of the chain’s most successful product launches ever.
MEAT COMPANY ACQUIRES VEGAN BRAND BEFORE THE BUTCHER
The only event bringing the plant-based movement to a mainstream audience.
We are activating a more rapid shift to plant-based living by bringing professionals and the community together. You’ll have the opportunity to learn more about the plant-based movement – as well as plant-based products and services in this fast-growing sector.
Jensen Meat snags stake in plant-based meat business
rivate investors and owners of San Diego-based Jensen Meat Co., brothers Gregg and Jeff Hamann, have acquired controlling interest in Before the Butcher, a plant-based meat company.
Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company
The company says the acquisition will allow the two-year-old startup to be able to compete in an increasingly competitive market.
As people eat more plant-based meats, with the global market expected to grow to more than $21 billion by 2025, competition is heating up.
Before the Butcher Acquired by Meat Producer Investors
Before the Butcher yesterday announces that private investors, whose portfolio includes shares in well-known ground meat producer, have acquired a controlling interest in the California company. Founder and Presiplant & Founder Danny O’ Malley says of the deal, “It effectively turns us from a startup to a major player in the space.”
Plant-Based Meat Startup Before the Butcher Acquired by Big Beef
VEGAN MEAT BRAND ‘BEFORE THE BUTCHER’ TO MAKE ITS DEBUT IN THE US RETAIL
Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company
Plant-based start-up Before the Butcher gears up for retail launch in the meat case with Uncut brand
California based start-up Before the Butcher – which launched its plant-based burgers, grounds and chunks in the foodservice sector last year – is looking to make a big splash in retail in 2019 as it gears up to launch in three of the nation’s biggest grocery retailers later this summer.
Bristol Farms first to have unpackaged UNCUT™ plant-based meats behind glass
Bristol Farms to Add Before the Butcher Plant-Based Meat
Before the Butcher’s UNCUT™ Plant-Based Meat In Butcher Shop
Vegan Butcher Counter Opens Inside California Grocery Store
Before the Butcher’s© plant-based meats land in the butcher case at Bristol Farms
UNCUT™ plant-based meats now in the butcher case
Plant-based-meat alternatives have become almost mainstream on U.S. restaurant menus, and are increasingly available in grocers’ refrigerated and frozen cases in packaged form.
Vegan Butcher Counter Coming to Californian Grocer
UNCUT™ plant-based meats just made the podium.
Supermarket chain Bristol Farms is now selling products from plant-based meat purveyor Before the Butcher… well, in the butcher case.
Meanwhile, Giant Food has unveiled an updated shelving paradigm in its newest store—one that carves out a space for plant-based meat in the conventional meat section Before the Butcher… well, in the butcher case.
Before the Butcher’s UNCUT™ Burger Leads Plant-Based Burger Wars
SUNSET BEACH, Calif.–(BUSINESS WIRE)–Before the Butcher, the start-up whose innovative plant-based proteins have elevated expectations of meat-like texture, announced today that they would officially unveil their latest product, the UNCUT™ Burger, at the National Restaurant Association Show.