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Kroger’s Ralphs Grocery stores offering Before the Butcher plant-based products

IRVINE, Calif. – Officials with Before the Butcher, announced on Oct. 23 the launch of its plant-based Uncut line of meat alternative burger and sausage products in the grab-and-go cases of 192 Southern California area Ralph’s Grocery stores, a brand under the Kroger Co.’s banner.


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Uncut Plant-based Burgers Debut at Ralphs

As consumer interest in plant-based alternatives to animal proteins continues to rise, Kroger banner Ralphs, based in Compton, Calif., has rolled out Uncut plant-based burger and sausage products from San Diego-based Before the Butcher at 192 stores in Southern California, marking the arrival of the Uncut brand in retail grab-and-go cases.


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Before the Butcher aims to expand distribution of its Uncut brand to 1,500 stores by January 1, 2020.


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Before the Butcher’s UNCUT plant-based burger and sausage products are now available in 192 Ralphs Grocery stores in southern California, marking the entry of the UNCUT brand in retail grab-and-go cases.


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Move over old plant-based burgers, because there’s a new generation of veggie burgers in town that promises a better fake meat taste or more fresh vegetables. Every now and then I’ll come across a plant-based burger that is wholly satisfying and that makes me smile from ear to ear – with fantastic taste and texture.


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How Do the New Plant-Based Burgers Stack Up?
 - We Taste-Tested Them
The new generation of veggie burgers aims to replace the beefy original with fake meat or fresher vegetables. To find out how well they do, we ran a blind tasting of six top contenders.


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“We’re a huge part of the dining scene,” says Richard Cardenas, Creative Director of local food distributor Nicholas and CompanyNicholas and Company provides food distribution to the Intermountain West, tracking food trends and bringing them to local restaurants through their monthly publication, Foodtrends. From serving small, independent restaurants around Salt Lake City, to the award-winning Hell’s Backbone Grill in Boulder, Utah, to chains like Arctic CircleNicholas and Company has been Utah’s own food-service supplier for the better part of the past century.

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The value of the U.S. plant-based meat market was $801 million for the year ending April 2019, according to the Good Food Institute. Globally, Barclays predicts alternative meat could reach $140 billion (or 10% of the total meat industry) by 2029.

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"Beyond Meat was still small at the time and we were trying to educate people and drum up sales for the products," said O'Malley. "But I knew early on that this innovation was going to be explosive."

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Of the 40 or so we tried, these are the best of the best.

A couple years ago, I was faced with a problem—a food geek friend of mine went vegan.

Rishi had been a vegetarian since he was a kid, and under those restrictions, it was never too difficult for us to share a good meal—paneer tikka masala from Dil Se, hazelnut gelato at Pinolo, margherita pie at Apizza Scholls. We once tried every biscuit in Portland, nearly all made with or slathered in butter. I did not miss the meat in our meals.

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ABC 7 - Circle of Health Report - Video


We are seeing a boom and desire of consumer products.

Benefits of trading your burger for plant-based "meats"


Benefits of trading your burger for plant-based “meats” featured youtube video

Steve Harvey - Delicious Vegan Recipe’s From Chef Makini Howell


Featured on the Steve Harvey Show – Before The Butcher On Steve Harvey Show – Eat UNCUT™

Danny was featured in a live segment on 6/5/19


The Watch List 6-05-19, Before the Butcher Featured Live. on TD Ameritrade Network.

Meatless movement is not a fad: Before the Butcher Presiplant


Before the Butcher Presiplant & Founder Danny O’Malley on the company’s new Uncut brand of meatless products.

FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street.

Older - "In The News Articles"

How I Learned to Embrace the Meatless Meat Revolution


Labor Day is for meat. That’s just the rules. As the summer draws to a close, there’s a good chance you’ll encounter a cookout or two over the long weekend. Maybe you’ll have your own.

Beyond Meat’s Test at KFC Shows There’s a Market for Alternative Chicken


Holy alternative cow.

Beyond Meat (ticker: BYND) continues to blitz the food-service industry. A test of plant-based fried chicken at a KFC in Atlanta sold out in just five hours.



The owners of Jensen Meat Company, Jeff and Greg Hamann, have acquired plant-based startup Before the Butcher.

Founded in 2017, U.S.-based Before the Butcher specializes in vegan meat for the foodservice sector. It has also created a range of plant-based meats for retail distribution, called UNCUT.

Summer grilling with plant-based Before the Butcher meats


Before the Burger, a plant-based meats company, is introducing its UNCUT line of plant-based meats into California retail extending far beyond burger patties. Options include chicken, breakfast sausage, turkey, beef and more!

Vegetarians & Vegans Weigh In On The Best Meatless Burger Options ( Slideshow )


5 more companies tackle plant-based meat alternatives


The meat alternatives market is on fire.

Restaurant sales of meat-alternative products jumped 268% from 2018 to 2019, according to data from group purchasing organization, the Dining Alliance.

Before the Butcher Presiplant: 'We are one of the next big players out there'


NEW YORK — Danny O’Malley’s company Before the Butcher is just a year and a half old, but it’s already making some significant waves in the plant-based meat space.

A Tasting Tour of Plant Based World


The product made by Huntington Beach, Calif.-based Before the Butcher is a prime example of this. 

Future Food: Impossible? Beyond? Our Guide to Meatless Meat in Fast Food


Quick service restaurants (QSRs) can read the tea leaves: consumers want more tasty, meatless options. The month after it put the Impossible Whopper on St. Louis store menus, Burger King reported an 18 percent increase in foot traffic. Del Taco’s introduction of the Beyond Meat tacos was one of the chain’s most successful product launches ever.

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Jensen Meat Company will give the Before the Butcher access to a $25 million credit line and 90,000 square-foot production facility to substantially grow the two-year-old plant-based meat startup.

The only event bringing the plant-based movement to a mainstream audience.


We are activating a more rapid shift to plant-based living by bringing professionals and the community together. You’ll have the opportunity to learn more about the plant-based movement – as well as plant-based products and services in this fast-growing sector.

Jensen Meat snags stake in plant-based meat business


rivate investors and owners of San Diego-based Jensen Meat Co., brothers Gregg and Jeff Hamann, have acquired controlling interest in Before the Butcher, a plant-based meat company. 

Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company


The company says the acquisition will allow the two-year-old startup to be able to compete in an increasingly competitive market.

As people eat more plant-based meats, with the global market expected to grow to more than $21 billion by 2025, competition is heating up. 

Before the Butcher Acquired by Meat Producer Investors


Before the Butcher yesterday announces that private investors, whose portfolio includes shares in well-known ground meat producer, have acquired a controlling interest in the California company. Founder and Presiplant & Founder Danny O’ Malley says of the deal, “It effectively turns us from a startup to a major player in the space.”

Plant-Based Meat Startup Before the Butcher Acquired by Big Beef


Plant-based meat startup Before the Butcher announced yesterday that it has been acquired by private investors Jeff and Gregg Hamann, who also own the ground beef-centric Jensen Meat Company. Terms of the deal were not disclosed. However, Entrepreneur reports that the California-based company will gain access to a $25 million line of credit, a 90,000 square foot production space, and warehousing facilities.



Plant-based meat company ‘Before the Butcher’ plans for a breakthrough launch in the US retail, harnessing three of the nation’s largest retail outlets. Perhaps offering another product for vegans to choose from. Learn more about the vegan meat brand’s latest announcement here.

Plant-Based Meat Maker 'Before the Butcher' Acquired by Owners of Ground Beef Company


The company says the acquisition will allow the two-year-old startup to be able to compete in an increasingly competitive mark

Plant-based start-up Before the Butcher gears up for retail launch in the meat case with Uncut brand


California based start-up Before the Butcher – which launched its plant-based burgers, grounds and chunks in the foodservice sector last year – is looking to make a big splash in retail in 2019 as it gears up to launch in three of the nation’s biggest grocery retailers later this summer.

Bristol Farms first to have unpackaged UNCUT plant-based meats behind glass

Retailer Bristol Farms is set to become the first grocer in the country selling unpackaged UNCUT plant-based meats and entrees by Before the Butcher behind the glass in its butcher section.

Bristol Farms to Add Before the Butcher Plant-Based Meat

Bristol Farms’ location in Yorba Linda, Calif., will feature UNCUT  plant-based meats and entrees at the butcher counter, reports Progressive Grocer

Before the Butcher’s UNCUT Plant-Based Meat In Butcher Shop

When Bristol Farms opens its new store in Yorba Linda, California, this month, it will become the first grocery store in the country selling UNCUT plant-based meats and entrees in the butcher section
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Vegan Butcher Counter Opens Inside California Grocery Store

Bristol Farms will soon offer UNCUT branded vegan meatloaf, chorizo-stuffed potatoes, and Mediterranean meatless patties behind a glass case in its meat section.

Before the Butcher’s© plant-based meats land in the butcher case at Bristol Farms

UNCUT plant-based meats by Before the Butcher© land in the butcher case at Bristol Farms. Refrigerated plant-based meat sales grew 49% last year, with some attributing the increase in consumer interest to its placement adjacent to conventional meat in stores.

UNCUT plant-based meats now in the butcher case

Plant-based-meat alternatives have become almost mainstream on U.S. restaurant menus, and are increasingly available in grocers’ refrigerated and frozen cases in packaged form.

Vegan Butcher Counter Coming to Californian Grocer

Bristol Farms, an up-market grocery store chain in Yorba Linda, California, will feature UNCUT plant-based meats and entrees by Before the Butcher in its butcher counter. This introduction reflects how mainstream veganism is becoming, the days of ‘hard to find’ niche vegan options are becoming a thing of the past.

UNCUT plant-based meats just made the podium.

Supermarket chain Bristol Farms is now selling products from plant-based meat purveyor Before the Butcher… well, in the butcher case. 

Meanwhile, Giant Food has unveiled an updated shelving paradigm in its newest store—one that carves out a space for plant-based meat in the conventional meat section Before the Butcher… well, in the butcher case.

Before the Butcher’s UNCUT Burger Leads Plant-Based Burger Wars

SUNSET BEACH, Calif.–(BUSINESS WIRE)–Before the Butcher, the start-up whose innovative plant-based proteins have elevated expectations of meat-like texture, announced today that they would officially unveil their latest product, the UNCUT Burger, at the National Restaurant Association Show.