After debuting with its plant-based UNCUT beef burgers and breakfast sausage patty, Before the Butcher, Irvine, Calif., was back this summer with two new poultry items: an UNCUT Savory Chicken Burger and an UNCUT Roasted Turkey Burger.
“The variety of plant-based products we offer separates the UNCUT line from all other meat alternative options,” says Danny O’Malley, founder and self-proclaimed “Presi-plant” of Before the Butcher. “Our new chicken and turkey burger products provide delicious variations to the market, which has seen limited product choices despite explosive consumer demand and growth.”
As with all UNCUT products, O’Malley says the turkey and chicken burgers are 100% plant-based, gluten-free, non-GMO, and made from a proprietary combination of soy, coconut and canola oils, with natural seasonings. Each serving contains 7g to 18g of plant protein, has significantly less sodium than other meatless burgers at just 150g to 200g, and delivers the flavor, texture and experience of traditional animal-based burger products.
Created in 2018, Before the Butcher made its retail debut earlier this year in the fresh meat case at Bristol Farms in Yorba Linda, Calif. Additional retail expansion throughout the California market is scheduled for fall 2019, quickly followed by plans for national expansion. The company also is well established in the foodservice channel, with products distributed in more than 1,500 restaurants and more than 200 schools.
The new UNCUT line of plant-based burgers will be available in late 2019 at select retailers. For more information, visit www.btbfoods.com.