New Vegan ‘Ground Beef’ Burger That Cooks Like the Real Thing to Debut This Month!

There’s no denying it, plant-based meat alternatives are taking over, so much so that the meat industry sees them as a threat and has made attempts to stop plant-based products from using terms like “meat.” But changing terminology does not affect the momentum of the plant-based movement, considering demand for plant-based products is up by 140 percent, and nearly half of Americans surveyed say they support a ban on slaughterhouses and prefer animal-free meat. Plant-based burgers that “bleed,” like the remarkably successful Impossible Burger and Beyond Burger, as well as Don Lee Farms’ plant-based burger that is available in Costco, have proven to be wildly popular with consumers. And now there is another ground meat, burger alternative, made by California-based Before the Butcher, that will be making its debut this month!

Before the Butcher will reveal its latest product, the B4Burger, at the National Restaurant Association. Danny O’Malley, Executive Plant Spinner at Before the Butcher, stated, “The B4Burger will shatter your perception of plant-based burgers … This product is on another level when it comes to texture, taste, and value. Foodservice operators across the country will now be able to afford the product they really want and need on their menus.”

Before the Butcher’s products have a soy base and are vegan, non-GMO, and gluten-free. Although not certified organic, many of their ingredients are organic. The brand is also a member of the Plant-Based Foods Association and all products are made in California.

 

See full article As featured on onegreenplanet.org

New startup Before the Butcher aims to make its B4Burger more affordable than similar patties on the market.

California-based plant-based protein startup Before the Butcher will debut the B4Burger at the National Restaurant Association Show on May 20. “The B4Burger will shatter your perception of plant-based burgers,” Danny O’Malley, Executive Plant Spinner at Before the Butcher, said. “This product is on another level when it comes to texture, taste, and value. Foodservice operators across the country will now be able to afford the product they really want and need on their menus.” The B4Burger is a plant-based burger made to mimic animal-based ground beef in taste and texture. Before the Butcher aims to sell its quality plant-based products—which will include plant-based beef, chicken, and pork products—for affordable prices to benefit human health, animal welfare, and sustainability. The B4Burger will join the growing plant-based meat sector, which includes food company Don Lee Farms, which sold 1 million units of its new vegan Organic Plant-Based Burger in less than 60 days at Costco.

 

Featured on vegnews.com